This study examined the linkages between entrepreurial outlook and business initiatives of restaurant operators. The\nfive multidimensional constructs of entrepreneurial orientation were adapted to measure the entrepreneurial outlook,\nwhile the business initiatives were measured based on the frequent development of new products, new services and\nnew business venturing.\nThe study employed census approach and self-administered questionnaires in collecting data from 41 registered\nrestaurant operators located in the Cape Coast Metropolis. Descriptive, correlation and Chi-Square were the statistical\ntools used. The findings indicate that the restaurant operators demonstrated a somewhat high entrepreneurial outlook.\nHowever, they do not develop business initiatives regularly. Again, significant association existed between the dimensions\nof entrepreneurial outlook and business initiatives. The study therefore concludes that a high entrepreneurial inclination\nwill propel the frequent development of business initiatives. The restaurant operators must therefore attend periodic\nworkshops to be abreast of current knowledge, they must be involved with every aspect of the restaurant business with\ncomplete professionalism. They must create an encouraging work environment, care for customers and must get to\nknow their regular customers by their names, favourite dishes and drinks.
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